Marketing Automation: The Basics

Whatis.com defines Marketing Automation as: Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation makes processes that would...

Pay Per Click Marketing

The Internet has now become an important medium for product and service advertisements. Almost every company that can afford print, radio and TV advertisements have also ventured into placing ads on the Internet. But with millions of websites out there being visited...